Account Management:

• Handled key client accounts in several industries such as tourism, retail, education, health, human resources.
• Supported the New Biz and Sales unit through the development of performance models and pitch presentations.
• Hired, trained and coached web analytics staff. Managed a web analytics team of three specialists.

Digital Campaign Management and Execution:

• Strategy development, planning, design, implementation, management and execution of hundreds of Google Ads, Bing / Yahoo Ads, Facebook Ads campaigns for my entire client portfolio.
• Campaign optimization based on key performance indicators: CTR, CPC, CPA, CPM, CPV, ROI, etc.
• Creation of compelling ad copies for Display, Social and Search in French, English and Spanish.

Data Analytics:

• Created basic and advanced tracking codes and implemented them jointly with IT teams via GTM or TagMan.
• Produced all reports and dashboards for the entire agency portfolio.
• Implementation of campaign performance forecast models.
• Managed and assisted on the design of a multi-screen display environment to monitor campaign results and performance indicators in real time from multiple data sources including weather and finance.
• Extensive use of in-house and external analysis tools such as Google Analytics, Adobe Omniture Site Catalyst, Marin Software, Kenshoo, Atlas Advertiser Suite, Double-Click.

• Documented and fully mapped web analytics systems and digital tools used internally by UEFA.
• Led the implementation of tracking on web sections and applications using specific solutions such as Tealium and AT-Internet.
• Elaborated brief and hypothesis formation for ad hoc and bespoke digital reports and projects.
• Developed and maintained ongoing dashboards and automated charts for use by sponsors.
• Ensured regular and detailed reports and analysis for web development and marketing teams.

Intercontract at Amaris

• Developed a digital marketing offer and supported the implementation of digital communication strategies and best practices for corporate websites and other online assets.
• Led the marketing strategy for the promotion of a partnership with a BI company including paid media recommendations.
• Prepared and deployed a masterclass on digital marketing including paid, owned and earned media.
• Supported the assessment and development of online trainings for internal audiences.

Global Consumer Engagement Digital Manager at Galderma                                                                                                                            

• Provided experienced advice and evaluated a digital asset management module within the "Consumer" unit.
• Supported the establishment of key performance indicators to be implemented on various dashboards for internal use.
• Brought digital content recommendations about Instagram, Facebook, Youtube and Google platforms for asset production and optimization on upcoming marketing campaigns.
• Collaborated with external agencies and partners in the development of digital webinars for local and international stakeholders.

• Oversaw client relationships and offered strategic guidance and suggestions on marketing subjects such as media and creative aspects.
• Managed digital projects and maintained seamless communication among program partners.
• Planned and executed performance-driven campaigns for growth through multi-channel strategies: Search, Display, Video, and Social in multiple markets with specific geo-targeting strategies and goals.
• Implemented both standard and advanced tracking plans.